Category Archives: Business

Non-Referrals in Affiliate Programs

Traditional affiliate programs segment conversions into two (main) categories: Originating from an affiliate, which trigger compensation to the linked account. Everything else, where that compensation is gravy for the business. The simple reality is that purchases without referrals are more profitable, at least in the context of that single transaction. How then, do we handle…

Why Create an Affiliate Program?

In response to a several inquiries about the EclipseHosters.com Sales Program, and why it we implemented it, the simple answer is effectiveness. The primary motive for the incentive program was to offer an economically viable way to pay back the community that made WhatTheFork.org what it is. Help us grow this as a business, and…